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This 'Green' Car has Electric Effect
Jan 16, 2003, The Times of India, Pune

After liquefied petroleum gas (LPG), Puneites can how hop onto on more non-polluting vehicular option. The zero-polluting REVA electric car, based on cutting-edge technology, was launched in Pune on Wednesday as part of the company's first launch in the state.

Besides Pune, the company now plans to focus on sales in Mumbai, Sangli and Kolhapur. An ambitious initiative the Bangalore-based REVA Electric Car Company, REVA has not only sold 300 units in the country. It is also ser for exports to the UK in May. Created specifically for city driving, REVA has sturdy, dent-proof body panels and is fully automatic.

The car has an amazingly low running cost of 40paise per kilometer, company-managing director Chetan Maini told reporters at the launch that. "REVA gives 80km on a single battery charge and can be recharged anywhere anytime, at home or at work using a 220 volt, 15-amp power source," Maini said. The Car is available in basic, air-conditioned and Classe models and is priced between Rs.2.69 lakh and Rs.3.47 lakh. It will be marketed through Ugra Raj Enterprises Pvt. Ltd., Wanowrie.

Ugra's managing director Dilip Nankeolyar said the company hopes to sell up to 300 electric cars in the first year in Pune. "Pune is essentially a two-wheeler" city facing problems of pollution and road safety.

A number of parents are keen on buying this vehicle for their children," Nankeolyar said. Maini said the company hopes to secure sales tax exemption for the car in Maharashtra, as has been done in Karnataka, Rajasthan, Goa and Pondicherry.

"Road tax has also been waived in Andhra Pradesh, Karnataka, Rajasthan and Goa." Maini said, underlining the need to promote the non-polluting vehicle. He said the ministry of non-conventional energy sources has announced a Rs.75,000 subsidy for the purchase of REVA by public institutions. Given the heightened environmental consciousness in Europe, Maini said Going Green, a UK-based company, has signed an agreement for the retailing of the vehicle in UK.

"We hope to sell between 50 to 100 cars a month beginning May." Maini said. While the current models are meant for a two-adult-two child family, the company is planning to introduce bigger passenger cars and electric mini busses in the future.

In the next month it will launch a car for the physically disabled, Maini revealed.

- Times News Network

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