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REVA Electric Car Company(RECC)plans to finalize
$15-million private equity funding for the expansion purpose by
the first quarter of 2004-05.The company is currently in talks with
International Finance Corporation (IFC)and an international private
equity fund for mobilising finances.
RECC, which is at present focusing on the export
market of its flagship product REVA, will look at introducing new
models in the market by mid next year, once the funding is through.
Speaking to FE at the sidelines of a press conference
, RECC managing director Chetan Maini said, " We were expecting
to be financed by at least two funds and have plans to speak to
a couple of other funds too."
International funds understand the potential of
the electric vehicles and have a better knowledge of the global
markets, he said , explaining the reason for looking at global financing
agencies.
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Meanwhile ,RECC on Tuesday announced that it has
received the European Economic Community(ECC) certificate for exporting
its vehicles to the European market. This will mark the beginning
of exports of REVA ,starting with the UK. The car which has been
rechristened G-Wiz for the global markets , is undergoing test marketing
in countries like UK, Malta , Japan, the US, Switzerland and Norway.
The company has started the dispatch of the first
shipment of G-Wiz, which has won an order of 500 cars to the UK
through their distribution partners - Going Green. In the European
market, REVA will be sold at a price which is 30 to 40 percent higher
compared to the fully loaded model sold in India at a price of Rs.3.22
lakhs ,Mr.Maini said.
There is an increase preference for small cars.
Interestingly , around 34% of new car sales in Europe in 2002 is
of small cars. This trend along with price advantages and the increased
environment consciousness among buyers will boast REVA's growth
in the export market, he added. RECC has sold around 550 cars in
India. The company is selling round 50 cars per month currently
and is expecting to increase it to 300 per month by next year.
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