India's only passenger electric car, REVA, is to enter Leeds, UK this December. The company is targeting sales of at least 500 cars a year in every city it enters in collaboration with Going Green, an English retailing house. The
car will be taken to key European markets during the course or the next two to three years.
REVA Electric Car MD Chetan Maini told newspersons here that Going Green has bought the first batch of 16 cars which will be on British roads this December.
The English company/s co-founder Steven Cain explained that the cars will be positioned as a mode of transport for the youth, and people traveling extensively in the crowded city centres of UK. The car will be
rented out -and not sold- to users at the rate of one pound and hour. Monthly and annual lease charges will be differently package.
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REVA is expected to be a big draw as, unlike other petrol and diesel driven cars, the Indian electric vehicle will be exempt from congestion tax-levied in 26 English cities - and parking charges. Mr. Cain added that every year, 2.5 million cars are added to the two million UK households. Given the official support for environmental friendly electric vehicles, REVA will claim at least 1% share of new car business in every day, once it benefits are well established to users.
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